Bet365 review and bonus offer
Bet365 is a global online wagering company that has grown to become one of the largest players on the international scene since their sports betting platform launched in 2001. The Australian arm of the business was set up in 2012 and they are licensed by the Northern Territory government. Since their launch in Australia, Bet365 has attracted interest from sports fans thanks to some bold TV campaigning and some noteworthy bonus offers for existing members. Eligible Australian residents are able to receive a sign up bonus, more information on this can be found by visiting Bet365. There are many reasons why having a Bet365 account is beneficial for an Australian customer, even though our rating for the betting agency is slightly lower; this is due to the high value of the free bets offered by most other Australian betting agencies in comparison.
Bet365 have quickly grown to become one of the world's largest online bookmakers. In Australia, the brand has gained market share thanks to some aggressive advertising and off the back of its parent corporation's fine reputation. Eligible residents can benefit from a new account bonus. In recent times, Bet365 has boosted its offering of betting promotions to existing customers, to bring them more in line with Australia's leading bookmakers. Another area where Bet365 provides members value is through their unique suite of horse racing betting products.
- Sign up bonus - 50
- Promotions - 70
- Betting products - 100
Bet365 rewards members once they have registered an account, through promotions and some great value horse racing bet types. They are not as competitive in offering bonus bets to new account holders.
Bet 365 promotions
Bet365 offer a number of promotions and bonuses to their existing customers. We feature their horse racing promotions below, but they also provide eligible members with betting offers on the AFL and NRL. One past promotion they offered members was on the Big Bash League during 2016 / 17 cricket season.
Betting on Australian horse racing
Bet 365 is a good option for horse racing enthusiasts. They offers a suite of different racing products and long-running promotions that make wagering on horses appealing. We profile each of these products below. Perhaps the only chink in their racing armour is that unlike Palmerbet, they don't offer Best of the Best.
Racing products and promotions
Bet365's Fixed Win Guarantee
Bet365's Fixed Win Guarantee promotion is one of the best in Australia. The product guarantees to pay members the higher dividend of the fixed price at the time of betting, or the official starting price. This bet type is especially valuable when looking at early markets for popular horse races, as certain runners prices can come tumbling in.
Bet365 Australia's '365 Best' product pays out the higher dividend of the official starting price, or the best tote price. The product is best used in the minutes leading up to the start of a race, when members are guaranteed the highest quote of four declared dividends.
Like most Australian betting sites, Bet365 offers a first past the post guarantee for Australian horse races. If a runner subsequently loses a race on protest, members will still receive a winning payout. Where this promotion differs to other providers, is that it also includes exotic bets like trifectas and exactas.
Extra time extra chance promotion
Bet 365 have an ongoing promotion where if your normal time bets are carried into extra time! If you place an NRL or Rugby Union bet and it doesn't win at the end of normal, your bet selection will carry forward into the extra time period. This is a great promotion for customers with the finals coming up.
The world's favourite...
Bet365 tout themselves as the 'world's favourite online sports betting company', and they have the membership numbers to back up this proclamation. Through their horse racing products and more regular betting promotions for existing customers, their appeal to Australian sports fans is more and more compelling by the day.