Bet365 review and bonus offer

Bet365 is a global online wagering company that has grown to become one of the largest players on the international scene since their sports betting platform launched in 2001. The Australian arm of the business was set up in 2012 and they are licensed by the Northern Territory government.

Since their launch in Australia, Bet365 has attracted interest from sports fans thanks to some bold TV campaigning and some noteworthy bonus offers for existing members. Eligible Australian residents are able to receive a sign up bonus, more information on this can be found by visiting Bet365. There are many reasons why having a Bet365 account is beneficial for an Australian customer, even though our rating for the betting agency is slightly lower; this is due to the high value of the free bets offered by most other Australian betting agencies in comparison.

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Bet365 new account bonus


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How to join Bet365

Bet365 review

Bet365 have quickly grown to become one of the world's largest online bookmakers. In Australia, the brand has gained market share thanks to some aggressive advertising and off the back of its parent corporation's fine reputation. Bet365 markets itself as the World's favourite online betting company and the numbers speak for themselves.

Eligible Australian residents can benefit from a new account bonus, although it's best to visit the Bet365 website for more information on the offer, as it varies by state. In recent times, Bet365 has boosted its offering of betting promotions to existing customers, to bring them more in line with Australia's leading bookmakers. Another area where Bet365 provides members value is through their unique suite of horse racing betting products. They offer some products like 'Fixed Win Guarantee', that are not available anywhere else.

Live streaming is one another area where Bet365 separates itself from the pack. They provide free coverage of events like the French Open tennis. Bet365's products and betting platform, combined with their worldwide popularity is attracting, and satisfying, Australian customers.

Bet365 Rating
  • Sign up bonus - 50
  • Promotions - 70
  • Betting products - 100


Bet365 rewards members once they have registered an account, through promotions and some great value horse racing bet types. They are not as competitive in offering bonus bets to new account holders.


Bet365 infographic highlighting bonuses and membership benefits

Betting products & promotions

Bet 365 promotions

Bet365 offer a number of promotions and bonuses to their existing customers. We feature their horse racing promotions below, but they also provide eligible members with betting offers on the AFL and NRL. One past promotion they offered members was on the Big Bash League during 2016 / 17 cricket season. The promotion proved very popular.

Betting on Australian horse racing

Bet 365 is a good option for horse racing enthusiasts. They offer a suite of different racing products and long-running promotions that make wagering on horses appealing. In truth, their range of products is better than a popular bookmaker like Sportsbet. We profile each of these products below. Perhaps the only chink in their racing armour is that unlike Palmerbet, they don't offer Best of the Best.

Bet365's Fixed Win Guarantee

Bet365's Fixed Win Guarantee promotion is one of the best in Australia. The product guarantees to pay members the higher dividend of the fixed price at the time of betting, or the official starting price. This bet type is especially valuable when looking at early markets for popular horse races, as certain runners prices can come tumbling in.

Fixed Win Guarantee product

365 Best

Bet365 Australia's '365 Best' product pays out the higher dividend of the official starting price, or the best tote price. The product is best used in the minutes leading up to the start of a race, when members are guaranteed the highest quote of four declared dividends. It is Bet365's equivalent of Betfair's starting price product.

365Best product

Protest promise

Like most Australian betting sites, Bet365 offers a first past the post guarantee for Australian horse races. If a runner subsequently loses a race on protest, members will still receive a winning payout. Where this promotion differs to the Past the Post Payout product offered by Bookmaker, is that it also includes exotic bets like trifectas and exactas.

Extra time extra chance promotion

Bet365 have an ongoing promotion for normal time bets that are resulted in extra time. For sports like the NRL or Rugby Union bet, where extra time is used, Bet365 the bet selection will carry forward into the extra time period. This promotion is a little bonus not offered by other betting companies.

Extra Time Extra Chance promotion

The world's favourite...

Bet365 tout themselves as the 'world's favourite online sports betting company', and they have the membership numbers to back up this proclamation. Through their horse racing products and more regular betting promotions for existing customers, their appeal to Australian sports fans is more and more compelling by the day. Though their sign up bonus is not anywhere near as competitive as that offered by William Hill, all other aspects of their service offering a first-rate.