Bet365 review and promotions

Bet365 is a global online wagering company that has grown to become one of the largest players on the international scene since their sports betting platform launched in 2001. The Australian arm of the business was set up in 2012 and they are licensed by the Northern Territory government.

Since their launch in Australia, Bet365 has attracted interest from sports fans thanks to some bold TV campaigning and account services like live streaming. Bet365 continually provides the most competitive betting odds on Australian horse racing markets.. There are many reasons why having a Bet365 account can be beneficial for you, we now consider them to be in the top handful of betting sites in Australia.

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Bet365 review

Bet365 have quickly grown to become one of the world's largest online bookmakers. In Australia, the brand has gained market share thanks to some aggressive advertising and off the back of its parent corporation's fine reputation. Bet365 markets itself as the World's favourite online betting company and the numbers speak for themselves.

Bet365 is arguably the best bookmaker for horse racing betting as they regularly provide the most competitive fixed odds. Australian account holders can also access leading horse racing products like Protest Promise, Top Fluc and 365 Best. Another area where Bet365 provides members value is through their unique suite of sports betting products. They offer some products like 'Each-way First Goalscorers', that are not available anywhere else.

Live streaming is one another area where Bet365 separates itself from the pack. They provide coverage of events like the French Open tennis to users that have placed a bet within the past 24 hours or have a current funded account (Geographic restrictions may also apply). Under Australian law, we are required to inform you that Live Streaming on Bet365 is exempt from Parts 3 and 4 of the Broadcasting Services (Online Content Service Provider Rules) 2018. Bet365's products and betting platform, combined with their worldwide popularity is attracting, and satisfying, Australian customers.

Bet365 Rating
  • Live streaming - 80
  • Promotions - 90
  • Betting products - 100


Bet365 rewards members once they have registered an account, through promotions and some great value horse racing bet types.


Bet365 infographic highlighting bonuses and membership benefits

Betting products

365 Best

Bet365 provides the 365 Best product to their existing customers; it pays out the highest dividend declared by the three TABs and is available on all Australian metropolitan horse racing meets and some selected provincial meets.

Protest Promise

Bet365 offers members a Protest Promise on all Australian horse races. The product pays your bet as a winner if your horse finishes first but subsequently loses the race on protest. The product is the same as that offered by Sportsbet.

Each Way First Goalscorer

Bet365 provides an Each Way First Goalscorer product that pays out unlimited place dividends at 1/3 odds. However, the product is not available for betting on AFL and NRL fixtures. In the past, Bet365 has tailored products specifically for sports events including the Big Bash League, so it's always worth logging to view the latest event products.

Top Fluc

Bet365 offers the Top Fluc betting product on all Australian metropolitan horse racing meets. The product pays the highest fluctuation during the 30 minutes prior to the start of a race. While the Top Fluc is a highly competitive product, it does not outstrip the Best of the Best product offered by Palmerbet.

The world's favourite...

Bet365 tout themselves as the 'world's favourite online sports betting company', and they have the membership numbers to back up this proclamation. Their horse racing products, competitive fixed odds and live streaming service, see them rank alongside Ladbrokes for offering the best horse racing betting service in Australia.