Australian online bookmakers

This page lists all of the Australian bookmakers that are recommended by Free Bet Review and includes valuable insight into the free bets, bet types and weekly promotions that each agency offers. From this page, you'll be able to click onto any betting site and read our detailed review of their operations and their value offerings to you as a potential customer.

Our reviews focus on the benefits that we really believe will bring value and enjoyment to your betting experience. A whole host of factors are considered in weighing up the advantages and weaknesses of each bookmaker. However, the key criteria that we look for are: free bets on sign up, bonus bets and regular promotions for existing customers, free competitions and delivering value through bet types and competitive odds.

Recommended Betting Agencies operating in Australia


Neds is the newest bookmaker in Australia after officially launching in October 2017. The brains behind the brand is former Ladbrokes Australia boss Dean Shannon. They offer a great suite of bonuses and bet types to new and existing customers.

William Hill

Betting site William Hill has set up shop in Australia via the purchase of local bookmaking favourite Sportingbet. They bring with them the biggest free bet offer for new members, a whopping $500. They also offer a great range of promotions week-to-week on popular Australian sports. Only their racing bet types stop them from achieving our 5-star rating.


Centrebet is one of Australia's longest serving online bookmakers. Operating out of the Northern Territory, they still offer great value to prospective members by promising to accommodate winning accounts and offering a suite of great betting products.


It's hard to fault a bookmaker like Betstar, they have a proud history of delivering value to Australian punters. They offer our favourite bet type in 'Best of the Best', their sign up bonus of $250 can be split into different free bets and they regularly provide existing members with valuable promotions. Visit our Betstar Australian bookmaker review page to find out more and see why we recommend them so highly.


Relatively new to the Australian bookmaking scene Palmerbet are making a splash with punters by doing things right. Their registration offer is a competitive $250 matched deposit offer, they are highly competitive on the promotional front with offers like $2 AFL lines and they deliver great value horse racing products.


Unibet recently won the global bookmaking award for technical excellence and innovation. They bring their slick operation to Australian shores with a swag of valuable bonuses, including: $300 deposit bonus bet, a free $50 mobile bet and a host of betting promotions which are updated daily. Find out more about them by reading our Unibet review.


Betfair continue to have an impact in the Australian online wagering industry despite merging their sportsbook department with CrownBet. The betting exchange provider provides a unique product for Australian sports bettors that delivers great value to astute punters. They continue to compete with the corporate bookies with offers like their $500 new account boost bonus.


Sportsbet is the favourite Australian bookmaker as voted by the punters. They continually deliver sports betting promotions every week and it is through this marketing initiative that their popularity soars. Sportsbet's $500 matched free bet offer is competitive and their racing products whilst not delivering amazing value, continue to win punters over. There are several other reasons why joining Sportsbet is a good idea.

It's a wonder isn't more popular. They offer free bets worth $400 to new customers, they offer 'Best of the Best' on metropolitan race meets and they operate a clean and efficient website and mobile app. They aren't as aggressive with weekly sports promotions but we rate them very highly; read the full Review to find out exactly why we do.


Crown Resorts have taken over former Australian owned bookie Beteasy via their CrownBet brand. They are offering new players a $25 bonus bet when register a new CrownBet Rewards account, the free amount is credited in points. CrownBet have picked up where Beteasy left off with generous weekly promotions that benefit all of their members.

Global gaming behemoth Ladbrokes is now operating a licensed Australian betting agency. They are enticing members with some valuable weekly bonus bet offers, in particular on Australian horse racing. They are also winning punters over with their $250 free bet deal and by offering the best value racing bet types, including 'BOB'. Still not convinced? Read our comprehensive review of their operations page to find out why we rate them so highly.


Go to our Bet365 Review page and read about the advantages this European bookmaker offers.


We are always on the lookout for good bookmakers who offer a great service to their clients. Whilst there are plenty of online bookmakers around, we only bring you information and promotions from bookmakers that we have personally experienced and bet with; and that we recommend.

If we experience a great level of service from a bookmaker not on our list, we will duly review them and post the information so that you too can enjoy those benefits.