Euro 2016 for Australian fans

June 17, 2016

Euro 2016 garners strong interest in Australia

With the Olympics just around the corner, Euro 2016 and Copa America tournaments in full swing, it’s an exciting time for soccer fans around the globe. Despite Australia not playing a part in UEFA’s Euro competition, local fans are engaging with the tournament thanks to extensive coverage of the event from TV broadcasters, online press and corporate bookmakers.

Soccer in Australia, or ‘football’ for the purists, continues to gain in popularity. The rise in fortunes of the national team, together with the growing reach of the A-League, and a coordinated grass roots development program run by the governing body; have all contributed to the growth of the game in Australia. Also influencing the growth of the game locally, is the coverage of overseas leagues and tournaments that feature the world’s best players and teams. Australian football fans take a keen interest in all of the European leagues and major tournaments. The coverage and popularity of the Euro 2016 tournament in Australia, a tournament in which the Socceroos are not involved, is testament to this view.

Of course, corporate bookmakers have played their hand in the growth of the game too. Never ones too miss an opportunity, betting agencies offer betting on most soccer leagues throughout the world. Euro 2016 is no exception. All of the local betting sites are featuring markets on the event, finding a good one is not hard either; the Australian arm of William Hill is enhancing the Euro 2016 experience by providing a wide array of markets on every match, and more importantly, by updating, and making available the outright winners market.

As well as the extensive coverage from online bookmakers, Australian soccer fans are blessed with TV coverage of eight games by free-to-air channel SBS, after the Australian multicultural broadcaster secured the rights to the event back in March 2016. Details of their coverage can be found here. Importantly, the UEFA Euro 2016 final is included in the eight game deal. In addition, SBS is running a highlights show from 6:30pm on match nights. Subscribers to Foxtel’s pay TV network are even better off, as they have full access to every game live and get to enjoy regular reviews and commentary of the games throughout the day.

News, previews and reviews of all Euro 2016 matches are also featured prominently both online and in print by the major daily newspapers throughout the country. The popularity of the event is an indicator that, the other game of ‘football’, is alive, well and growing in Australia.