Ladbrokes review and membership highlights

Ladbrokes entered the Australia market via the purchase of Brisbane based operator The brand has gained traction on Australian shores on back of the strength of its global brand and through some aggressive promotion and marketing activities. Ladbrokes is now considered one of the best betting agencies in Australia.

Once registered, eligible members can enjoy regular promotion bonuses on a wide range of events, including sports like golf. Their Odds Boost product and horse racing bet types cap off a service offering that rivals most betting agencies.

Ladbrokes does not offer a sign up bonus bet to Australian residents.

Ladbrokes logo

Join Ladbrokes


  • Use Best of the Best


Reasons to join

  • Great range of betting products
  • Wide range of sports and racing markets
  • Regular tipping competitions
  • Bet with the safety and comfort of a global brand review

Ladbrokes is one of the biggest names in bookmaking worldwide. In 2013, they entered the Australian betting industry via the purchase of a local bookmaker, and since then have completed another purchase of one-time Eskander operation Betstar.

There are many reasons why we at Free Bet Review rate Ladbrokes so highly. To start with, they offer eligible customers an array of bonus deals and promotions on offer each week. Ladbrokes provides members with weekly bonus bet offers on sports like the AFL and NRL.

More serious punters will benefit from their 'Best of the Best' horse racing product. It's the best product offered by bookmakers to horse racing fans, as it always pays the highest winning dividend. It's worthy of mention because not every betting agency offers it, bookmaker Neds is another that does. Other products offered by include: Odds Boost, Pick Your Own Odds and Footy Freaks. Ladbrokes is a highly reputable brand that offers a first-class service to members new and old.

Ladbrokes rating
  • Betting App - 90
  • Promotions - 90
  • Bet types - 100


Ladbrokes is a highly reputable bookmaking operation that delivers great value to new and existing members through their sign up bonus, regular promotions and industry best betting products.


Infographic highlighting key features of

Ladbrokes feature products

Odds Boost

Ladbrokes Australia's Odds Boost product is available to members on selected sport and racing events. When members hit the 'Odds Boost' button, the price of their selection will increase in the vicinity of 20%. So popular has the product proved, other betting agencies have now introduced similar products to counter it.

Ladbrokes Odds Boost promotion

Protest Payout Promotion

If your horse is first past the payout, Ladbrokes will guarantee your winning dividend, even if your horse winds up losing the race on protest. In fact, Ladbrokes will pay out on both horses, just as Unibet does with their Protest Payout product. Even better, they will pay out the winnings before correct weight has been declared.

Pick your own Odds offers its members the innovative 'Pick Your Own Odds' betting product. The product allows players to select the winning margin in return for a higher odds. For example, if you believe that a AFL team is going to win by 20 points or more, instead of receiving odds of $2 on a head to head bet, the Pick Your Own Odds product will offer odds of $4 of the margin being greater than 20 points.

Ladbrokes Pick Your Own Odds

Footy Freaks promotion

For all football and rugby codes, Ladbrokes regularly offers its member the chance to participate in their Footy Freaks promotion. The product combines a head to head selection with a player bet; for example, "if Richmond win and Dustin Martin has 30 disposals or more". The Footy Freaks promotion is run in addition to their regular AFL bonus bet promotions.

Ladbrokes Footy Freaks promotion

Best of the Best

Ladbrokes provides the Best of the Best horse racing bet type on all metropolitan meets. As we have described in our review of Palmerbet, the Best of the Best product is the best bet type offered by traditional bookmakers, as it pays out the Top Fluctuation of the best of 3 totes. In fact, the only product that arguably delivers as much value to punters is Betfair's Starting Price product.