William Hill bonus bets

William Hill is licensed and actively operating in Australia. The powerful UK betting operator has commenced operations on Australian shores after the takeover of former local favourite, bookmaker Sportingbet. The move has resulted in increased competition within the industry, with the biggest benefactor being Australian punters.

William Hill review

The Australian operation is owned by the UK parent company, William Hill PLC, a publicly listed company on the London Stock Exchange. The company was originally incorporated way back in 1934. The brand brings to Australia its wealth of experience and expertise in online wagering, and the Australian arm is able to take advantage of its parent company’s backing.

William Hill entered the Australian wagering industry via the purchase of the Sportingbet, Centrebet and Tom Waterhouse online bookmaking businesses. After an unsettled period, the William Hill brand is now powering ahead on local shores and new account registrations have risen 15% since early 2015.

William Hill's early success in Australia can be attributed to 4 key factors: they have the backing of a strong brand, they offer a terrific sign up bonus for eligible new players, existing eligible players can benefit from regular bonus bets and promotions, and they continue to innovate and deliver further value for members, as evidenced by their new Rewards program.

The William Hill brand remains present in existing and prospective members' minds by backing major sports and events in Australia. Their sponsorship of the Australian Open each year, not only creates awareness, it allows members to enjoy betting offers associated with the first Grand Slam of the calendar year. Members considering joining William Hill can rest assured their service offering is tailored to an Australian audience, yet they will benefit from belonging to a global bookmaker.

William Hill Rating
  • Live streaming - 100
  • Member promotions - 90
  • Betting products - 80


William Hill offers Australian members a first-class betting experience, all of which is backed by a leading international brand.


William Hill review infographic

Betting products & promotions

Regular promotions

There is not one bookmaker in Australia today that doesn't offer betting promotions to their members. However, some, like William Hill offer far more, and far better bonuses. The AFL is one such sport where William Hill makes regular betting offers available to their members. The NRL is another popular sport, whereby, members can receive betting promotions. These regular bonus bets for existing members are valuable, and in time, rival the sign up bonus amounts.

Refer a friend bonus

Any existing member of William Hill that refers the betting agency to a friend or colleague, will receive $100 in bonus bets. The promotion is relatively straight-forward other than a couple of limitations, including: the new member must deposit $50 or more, and that the existing member must forward a code to the prospective member, then ask them to forward the code to following number: +61 42 998 6665.

Not every bookmaker offers a refer a friend bonus, Unibet is another one that does, but many don't. They are another small offering though that creates value to existing members.

William Hill bonus referral graphic

William Hill rewards

William Hill Australia now offers a rewards program for their members. The loyalty program is similar to that run by CrownBet, whereby points are awarded for every bet placed and can then be redeemed for bonus bets or Velocity Frequent Flyer points. The program is just another way the William Hill delivers value to existing members.

William Hill Rewards program flyer

Price Pump

William Hill's 'Price Pump' product allows members to boost the odds of a selection in a particular betting market. It is very similar to Ladbrokes' 'Odds Boost' product, and Sportsbet's 'Power Price' product. Price Pump, is only available on horse racing, greyhounds and harness racing markets. Typically, the odds of a selection will increase anywhere between 20 - 25%. It is not possible to use Price Pump with bonus bet money.

William Hill Price Pump image

Live Streaming

Similar to Bet365's live streaming of tennis tournaments, including Wimbledon, William Hill offers streaming of selected sports events. The service is available to all account holders that are located in Australia. Among the sports available via William Hill is NBA basketball.

William Hill live streaming service

Betting with William Hill

Live Chat And Customer Support

One of the benefits of belonging to a major bookmaker is customer support at your fingertips. William Hill offers a live chat service as well as telephone support for all members.

Mobile Betting

Like all bookmakers, William Hill offers an App and Android for all customers. Whilst the platforms can speed things up, the website responds well to mobile devices, meaning that it is no vital to download their App.

Live Betting and Phone Betting

Live online betting is still sadly off the cards for all Australian punters and William Hill are obviously no exception. You're still able to get an in-play bet on over the phone though with all the latest in-play action listed on the Live Betting section of their site.

Easy In, Easy Out

There's the full range of deposit and withdrawal methods available with William Hill that you'd expect from one of the country's leading odds makers.