William Hill bonus bet details and review

William Hill is licensed and actively operating in Australia. The powerful UK betting operator has commenced operations on Australian shores after the takeover of former local favourite, bookmaker Sportingbet. The move has resulted in increased competition within the industry, with the biggest benefactor being Australian punters. William Hill offers new members a $500 sign up bonus, one of the best bonus bet offers available in Australia. You can claim the William Hill bonus bet below.

Sign up bonus details

  • William Hill offers a matched deposit bonus bet
  • The maximum bonus available is $500
  • Smaller deposit amounts will also receive an equivalent free bet
  • The bonus bet will only remain active for 7 days

William Hill review

The Australian operation is owned by the UK parent company, William Hill PLC, a publicly listed company on the London Stock Exchange. The company was originally incorporated way back in 1934. The brand brings with it a wealth of experience and expertise in online wagering, and the Australian arm is able to take advantage of its parent company’s backing.
William Hill entered the Australian wagering industry via the purchase of the Sportingbet, Centrebet and Tom Waterhouse online bookmaking businesses. After an unsettled period, the William Hill brand is now powering ahead on local shores and new account registrations have risen 15% since early 2015. William Hill is offering their existing customers some great value promotions on a variety of sports and horse racing events every week, in a bid to improve the retention rate of their good new account numbers. We feature the everyday promotions available to existing account holders below.

William Hill Free Bonuses And Promotions

William Hill run regular bonus promotions and special offers on a range of different sports. The offers vary and some are highly lucrative, like their Australian Open tennis offer, a promotion that saw customers reap $1 cash for every ace their player served. Promotions like this one will feature on our sports betting promotions page. The William Hill sports blog is also worth a read for news on promotions and a series of entertaining tips columns across several markets. If you're feeling social, you can follow William Hill on Twitter and Facebook, it's another great way of keeping current.

Daily specials and bonus bets

William Hill like to keep it interesting for punters on a daily basis across all the major markets. There's daily harness, racing and greyhound specials if you're partial to a punt on our four-legged friends. Make sure you review the T&Cs for bonus bets so that you know where you stand when it comes to placing bets and withdrawing winnings.

daily bonuses on horse racing

A History Of Horse Racing

William Hill offers some good betting options on all thoroughbred racing. Their prime betting product is the best fluctuation (Top Fluc) bet type, which they offer on all metropolitan race meets.They also allow members to bet suing the Best Tote product.

The Pick Of The Premiership

William Hill's British roots are up front and centre in their comprehensive set of soccer markets. The UK Premier League is a particular strength but you'll find a full range of domestic action and markets on major events like the UEFA Champions League and Euro World Cup qualifiers.

Protest Payup And 1st Past The Post

William Hill have a solid track record of doing the decent thing on the nags with their Protest Payup and First Past The Post policies. If your mount is first across the line, then it's first across the line. End of story.

receive your payout before any protest

Live Chat And Customer Support

Nothing ruins a betting experience quicker than not being able to get in touch with someone immediately when you have a question or if there's a hitch with your account somewhere. William Hill have decades of experience in making sure punters are happy and it shows with the full range of expert help options available. Get in touch immediately on Live Chat or contact them via email or phone for help.

Mobile Betting

It's a mobile world these days. If a site doesn't let you bet while you're on the go then it's just not worth considering. Luckily William Hill have you more than covered here with their excellent iOS and Android apps.

Live Betting and Phone Betting

Live online betting is still sadly off the cards for all Australian punters and William Hill are obviously no exception. You're still able to get an in-play bet on over the phone though with all the latest in-play action listed on the Live Betting section of their site.

Easy In, Easy Out

There's the full range of deposit and withdrawal methods available with William Hill that you'd expect from one of the country's leading odds makers.